Marketing vs. Innovation

In his book The Practice of Management, consulting legend Peter Drucker wrote:

At a high level, marketing and innovation function this way:

1. Marketing is the process of creating desire

2. Innovation is the process of inventing something

You need both to build a sustainable business. Why?

Because:

• Marketing without innovation is selling snake oil

• Innovation without marketing is launching in a vacuum

Takeaways

What are some steps you can take today to maximize your marketing?

1. Context sense

   Your message has to make sense in the context of the category in which you’re operating.

2. Distinguishing differentiator

   You're looking for something that separates you from your competitors. The secret to this is understanding that your differentness does not have to be product related.

3. Show me the credentials

   You should be able to demonstrate that differentness. The demonstration becomes your credentials. Claiming difference without proof is therefore just a claim. It’s impossible to differentiate with smoke and mirrors. Consumers can detect when you’re trying to pull the wool over their eyes. You must be able to support your arguments.

4. Communicate your intent

   Every aspect of your communications should reflect your difference and your intent. Your pitch deck. Your advertising. Your website. Your presentations. Your brand and likeness in the marketplace. Your messaging.

Only 35% of companies feel they are successfully achieving omnichannel personalization online. - Twilio, Segment

Are you one of them?

Save Time with These Infographics

One of the most important parts of the pitch deck that nobody has time for is setting up infographics, charts, slides, and graphs. Designing templates is such a headache. But we’ve got you covered.

We have over 3,500 infographics and 1,500 template slides that are fully editable and work across Microsoft PowerPoint, Apple Keynote, and Google Slides available in one easy download.

Black Card members can unlock an additional 80% off using the coupon code below:

BC23

A $1,650 value, with one payment of $50 you will have the largest selection of professional infographics available today.

Trusted By Thousands of Clients
Our infographics are used in boardrooms, on social media, in blogs, even on the backs of products around the world.

With positive ratings from all of our clients that can’t believe the attention-to-detail, stunning design, and fully editable infographics we deliver, we have quickly become a worldwide source for high-quality infographics.

Pick up your infographics here using this link:

Don’t forget to plug in the coupon code BC23 to save 80%.

Your Marketing Partner

As an official partner of Fund Launch, we're excited to be here for you along your journey in bringing your fund to market or by enhancing your current marketing strategy.

Check out the packaged services (including the Omni Builder) available only to you.

We understand the challenges of marketing a fund, because like you, we're fund managers too. At the end of the day, you want to work on your fund and not worry about the marketing.

We remove these challenges to make sure you have the best experience possible while saving you time.

Click here to Book a Discovery Call.

Thank you for choosing us and we look forward to serving you.

Yours,
The Ad Amplifier Team
Amplify Your Story